The Franchise Vibe with Rocco Fiorentino

Rocco Fiorentino is the CEO of Benetrends Financial, member of the International Franchise Association Board of Directors, and a leading voice in Franchising and Entrepreneurship.

Podcast host Jack Monson caught up with Rocco at this year’s IFA Convention to get his perspective on the current vibe and future outlook for Franchising. Rocco discusses a bright, bold future with the next generation of leaders in Franchising.

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