PESO: Paid Earned Shared and Owned Media with Gini Dietrich

Gini Dietrich joins the podcast with an update on the PESO model – the relationship of implementing Paid, Earned, Shared, and Owned media strategies.

• Breaking down the silos between these essential media types
• Pairing 2 elements of PESO to get rolling
• The future of the model

Join us over on the Social Geek podcast for part 1 of our conversation available now.