Amplified Integrated Marketing with JJ Sorrenti

J.J. Sorrenti, CEO of Best Life Brands, and Monica Feid, Co-Founder and COO of Franchise Marketing Agency Thunderly, discuss the status of in-home care franchises.

Jack Monson hosts them live at The International Franchise Association 2026 Convention.

They dive into the IFA’s Economic Forecast and J.J.’s brands’ growth including:

• The importance of culture, dignity, and comfort
• Solving problems versus selling services
• The aging of the population and how technology plays into growth
• Why franchising is such a great fit for this sector

To learn more about opportunities with Best Life Brands, please visit https://bestlifebrands.com