Networking and Building on Your Brand with Ali Kraus

Continuing with part 2 of a conversation with Ali Kraus, CMO of Benetrends and the Chair of the IFA Women’s Franchise Committee and host Jack Monson.

We jump right into an overview of local IFA Women’s Franchise Network chapters and the value of local networking for franchise professionals.

How to get your franchisees inspired.

We also discuss an update from Benetrends and how the branding has brought the company into a new era of excitement while still being a trusted resource. Ali also shares tips staying ahead of the marketing innovation wave and with trying new things within a budget.

Catch part 1 of this conversation on the Social Geek podcast!