{"version":"https://jsonfeed.org/version/1","title":"Franchise Freaks","home_page_url":"https://franchisefreaks.fireside.fm","feed_url":"https://franchisefreaks.fireside.fm/json","description":"Franchise Freaks began as a playful moniker within our agency's team, celebrating our mutual passion for Entrepreneurs and Small Business Owners. \r\n\r\nWe've successfully boosted numerous franchise brands that stumped other marketing agencies. Our \"Franchise Freaks\" community has expanded to include clients and industry pals, and we're thrilled to invite them to join us on this podcast to dish out top-notch marketing wisdom for franchise brands! \r\n","_fireside":{"subtitle":"We're Freaky for Franchising","pubdate":"2025-03-18T07:00:00.000-04:00","explicit":false,"owner":"Jack Monson","image":"https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1e45ac04-516a-4cf5-abd4-0876b04f1e63/cover.jpg?v=2"},"items":[{"id":"7b78c4da-c7fd-440e-9c80-bb75e528cdbd","title":"The State of Platforms in Franchising","url":"https://franchisefreaks.fireside.fm/18","content_text":"JJ Sorrenti, CEO of Best Life Brands, joins the podcast to discuss the rise of platform companies and Multi-Unit, Multi-Brand Owners.\n\nJJ shares his vision on the sectors that are seeing the most growth in the near future, the forecast for Franchising for the next 5 years, and other elements that will have an impact on franchising including the economy to government regulations.\n\nThanks to the International Franchisee Association for hosting us at IFA 2025!Special Guest: JJ Sorrenti.","content_html":"\u003cp\u003eJJ Sorrenti, CEO of Best Life Brands, joins the podcast to discuss the rise of platform companies and Multi-Unit, Multi-Brand Owners.\u003c/p\u003e\n\n\u003cp\u003eJJ shares his vision on the sectors that are seeing the most growth in the near future, the forecast for Franchising for the next 5 years, and other elements that will have an impact on franchising including the economy to government regulations.\u003c/p\u003e\n\n\u003cp\u003eThanks to the International Franchisee Association for hosting us at IFA 2025!\u003c/p\u003e\u003cp\u003eSpecial Guest: JJ Sorrenti.\u003c/p\u003e","summary":"JJ Sorrenti, CEO of Best Life Brands, joins the podcast to discuss the rise of platform companies and Multi-Unit, Multi-Brand Owners.","date_published":"2025-03-18T07:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/1e45ac04-516a-4cf5-abd4-0876b04f1e63/7b78c4da-c7fd-440e-9c80-bb75e528cdbd.mp3","mime_type":"audio/mpeg","size_in_bytes":15889054,"duration_in_seconds":496}]},{"id":"bdd52b74-6996-4e1a-a482-b234a24d40c9","title":"The Path of Education and Franchise Growth","url":"https://franchisefreaks.fireside.fm/17","content_text":"Anne Huntington Sharma, President of Huntington Learning Centers discusses the positive outlook for franchising growth and for small business owners.\n\nAnne shares her thoughts on:\n• What will make the biggest impact on franchising this year\n• The future of education enterprises and how technology and AI will make a difference\n• What most people don’t yet understand about franchisingSpecial Guest: Anne Huntington Sharma.","content_html":"\u003cp\u003eAnne Huntington Sharma, President of Huntington Learning Centers discusses the positive outlook for franchising growth and for small business owners.\u003c/p\u003e\n\n\u003cp\u003eAnne shares her thoughts on:\u003cbr\u003e\n• What will make the biggest impact on franchising this year\u003cbr\u003e\n• The future of education enterprises and how technology and AI will make a difference\u003cbr\u003e\n• What most people don’t yet understand about franchising\u003c/p\u003e\u003cp\u003eSpecial Guest: Anne Huntington Sharma.\u003c/p\u003e","summary":"Anne Huntington Sharma, President of Huntington Learner Centers discusses the positive outlook for franchising growth","date_published":"2025-03-18T06:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/1e45ac04-516a-4cf5-abd4-0876b04f1e63/bdd52b74-6996-4e1a-a482-b234a24d40c9.mp3","mime_type":"audio/mpeg","size_in_bytes":14605083,"duration_in_seconds":456}]},{"id":"1cb26663-ebf6-4858-8ee1-daaa48e8f3cc","title":"Growth Plans for Franchise Brands with Mark Jameson","url":"https://franchisefreaks.fireside.fm/16","content_text":"Mark Jameson, Chief Development Officer of Propelled Brands joins the podcast love from The IFA Convention! \n\nMark the discusses the strategies between the growth of the various brands that are part of the Propelled platform – including some upcoming rebranding for some of Mark’s brands coming up at this year’s MUFC! \n\nWe also discuss: \n• The difference between Consumer-focused franchise brands and B2B brands\n• Growth plans for all franchises and forecast on the economy in 2025 and 2026\n• And, what’s something about franchising that Mark wishes everyone understood?Special Guest: Mark Jameson.","content_html":"\u003cp\u003eMark Jameson, Chief Development Officer of Propelled Brands joins the podcast love from The IFA Convention! \u003c/p\u003e\n\n\u003cp\u003eMark the discusses the strategies between the growth of the various brands that are part of the Propelled platform – including some upcoming rebranding for some of Mark’s brands coming up at this year’s MUFC! \u003c/p\u003e\n\n\u003cp\u003eWe also discuss: \u003cbr\u003e\n• The difference between Consumer-focused franchise brands and B2B brands\u003cbr\u003e\n• Growth plans for all franchises and forecast on the economy in 2025 and 2026\u003cbr\u003e\n• And, what’s something about franchising that Mark wishes everyone understood?\u003c/p\u003e\u003cp\u003eSpecial Guest: Mark Jameson.\u003c/p\u003e","summary":"Mark Jameson, Chief Development Officer of Propelled Brands joins the podcast love from The IFA Convention","date_published":"2025-03-18T05:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/1e45ac04-516a-4cf5-abd4-0876b04f1e63/1cb26663-ebf6-4858-8ee1-daaa48e8f3cc.mp3","mime_type":"audio/mpeg","size_in_bytes":23450772,"duration_in_seconds":732}]},{"id":"14c4d6b5-5d96-44e9-b00a-d44c0a95ddd7","title":"Episode 15: The Franchise Vibe with Rocco Fiorentino ","url":"https://franchisefreaks.fireside.fm/15","content_text":"Rocco Fiorentino is the CEO of Benetrends Financial, member of the International Franchise Association Board of Directors, and a leading voice in Franchising and Entrepreneurship. \n\nPodcast host Jack Monson caught up with Rocco at this year’s IFA Convention to get his perspective on the current vibe and future outlook for Franchising. Rocco discusses a bright, bold future with the next generation of leaders in Franchising.  \n\nVisit us at https://thunderlymarketing.com Special Guest: Rocco Fiorentino.","content_html":"\u003cp\u003eRocco Fiorentino is the CEO of Benetrends Financial, member of the International Franchise Association Board of Directors, and a leading voice in Franchising and Entrepreneurship. \u003c/p\u003e\n\n\u003cp\u003ePodcast host Jack Monson caught up with Rocco at this year’s IFA Convention to get his perspective on the current vibe and future outlook for Franchising. Rocco discusses a bright, bold future with the next generation of leaders in Franchising.  \u003c/p\u003e\n\n\u003cp\u003eVisit us at \u003ca href=\"https://thunderlymarketing.com\" rel=\"nofollow\"\u003ehttps://thunderlymarketing.com\u003c/a\u003e \u003c/p\u003e\u003cp\u003eSpecial Guest: Rocco Fiorentino.\u003c/p\u003e","summary":"Rocco Fiorentino is the CEO of Benetrends Financial, member of the IFA Board of Directors, and a leading voice in Franchising and Entrepreneurship. ","date_published":"2025-03-03T07:45:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/1e45ac04-516a-4cf5-abd4-0876b04f1e63/14c4d6b5-5d96-44e9-b00a-d44c0a95ddd7.mp3","mime_type":"audio/mpeg","size_in_bytes":20407193,"duration_in_seconds":637}]},{"id":"c453d85d-8b1b-47e0-bf7c-5d1bfca2d401","title":"Franchise Development Trends with Neighborly","url":"https://franchisefreaks.fireside.fm/14","content_text":"It’s The Franchise Freaks Podcast with your host Jack Monson and today’s guests, Brad Stevenson, Brian Woods, and Brian Weiters of Neighborly. \n\nWe’re chatting live at IFA 2025 about the future of Franchise Development and small business ownership.\n\nVisit us at https://thunderlymarketing.comSpecial Guests: Brad Stevenson, Brian Wieters, and Brian Woods.","content_html":"\u003cp\u003eIt’s The Franchise Freaks Podcast with your host Jack Monson and today’s guests, Brad Stevenson, Brian Woods, and Brian Weiters of Neighborly. \u003c/p\u003e\n\n\u003cp\u003eWe’re chatting live at IFA 2025 about the future of Franchise Development and small business ownership.\u003c/p\u003e\n\n\u003cp\u003eVisit us at \u003ca href=\"https://thunderlymarketing.com\" rel=\"nofollow\"\u003ehttps://thunderlymarketing.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eSpecial Guests: Brad Stevenson, Brian Wieters, and Brian Woods.\u003c/p\u003e","summary":"Brad Stevenson, Brian Woods, and Brian Weiters of Neighborly discuss Fran Dev trends\r\n","date_published":"2025-03-03T07:30:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/1e45ac04-516a-4cf5-abd4-0876b04f1e63/c453d85d-8b1b-47e0-bf7c-5d1bfca2d401.mp3","mime_type":"audio/mpeg","size_in_bytes":24924496,"duration_in_seconds":778}]},{"id":"1f29cb1c-da5d-4bec-bcc8-ebf0dd2310d2","title":"Introducing ... Thunderly! Part 2","url":"https://franchisefreaks.fireside.fm/13","content_text":"It’s The Franchise Freaks podcast with Jack Monson. \n\nThis is Part 2 of our conversation with Scott White and Monica Feid, Co-founders of Thunderly, recorded live at IFE 2025. \n\nAlso joining us today: the next generation of leaders from the agency, team supervisors Ellie Robertson and Jason Weaver. \n\nEllie and Jason share their ideas on:\n\n\nHow Marketing, PR, and Communication integration works\nHow to balance brand awareness and lead generation \nThe future of Franchising Marketing\n\n\nVisit us at https://thunderlymarketing.comSpecial Guests: Ellie Robertson, Jason Weaver, Monica Feid, and Scott White.","content_html":"\u003cp\u003eIt’s The Franchise Freaks podcast with Jack Monson. \u003c/p\u003e\n\n\u003cp\u003eThis is Part 2 of our conversation with Scott White and Monica Feid, Co-founders of Thunderly, recorded live at IFE 2025. \u003c/p\u003e\n\n\u003cp\u003eAlso joining us today: the next generation of leaders from the agency, team supervisors Ellie Robertson and Jason Weaver. \u003c/p\u003e\n\n\u003cp\u003eEllie and Jason share their ideas on:\u003c/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eHow Marketing, PR, and Communication integration works\u003c/li\u003e\n\u003cli\u003eHow to balance brand awareness and lead generation \u003c/li\u003e\n\u003cli\u003eThe future of Franchising Marketing\u003c/li\u003e\n\u003c/ul\u003e\n\n\u003cp\u003eVisit us at \u003ca href=\"https://thunderlymarketing.com\" rel=\"nofollow\"\u003ehttps://thunderlymarketing.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eSpecial Guests: Ellie Robertson, Jason Weaver, Monica Feid, and Scott White.\u003c/p\u003e","summary":"Part 2 of our conversation with Scott White, Monica Feid, Ellie Robertson, Jason Weaver.","date_published":"2025-03-03T07:15:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/1e45ac04-516a-4cf5-abd4-0876b04f1e63/1f29cb1c-da5d-4bec-bcc8-ebf0dd2310d2.mp3","mime_type":"audio/mpeg","size_in_bytes":45278273,"duration_in_seconds":1414}]},{"id":"d86eb2dc-9617-484d-9328-ced1c8a18db9","title":"Introducing … Thunderly!","url":"https://franchisefreaks.fireside.fm/12","content_text":"Welcome to Season Two of Franchise Freaks, the podcast from the franchise marketing agency now called Thunderly!\n\nHost Jack Monson is live at The International Franchise Association 2025 Convention with the co-founders of Thunderly (formerly known as BizCom and Brand J), Scott White and Monica Feid. \n\nScott and Monica share:\n\n\nTheir vision on where Franchising is going.\nWhy relaunch a brand or agency in 2025?\nWhy “Thunderly”? \n\n\nVisit us at https://thunderlymarketing.comSpecial Guests: Monica Feid and Scott White.","content_html":"\u003cp\u003eWelcome to Season Two of Franchise Freaks, the podcast from the franchise marketing agency now called Thunderly!\u003c/p\u003e\n\n\u003cp\u003eHost Jack Monson is live at The International Franchise Association 2025 Convention with the co-founders of Thunderly (formerly known as BizCom and Brand J), Scott White and Monica Feid. \u003c/p\u003e\n\n\u003cp\u003eScott and Monica share:\u003c/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eTheir vision on where Franchising is going.\u003c/li\u003e\n\u003cli\u003eWhy relaunch a brand or agency in 2025?\u003c/li\u003e\n\u003cli\u003eWhy “Thunderly”? \u003c/li\u003e\n\u003c/ul\u003e\n\n\u003cp\u003eVisit us at \u003ca href=\"https://thunderlymarketing.com\" rel=\"nofollow\"\u003ehttps://thunderlymarketing.com\u003c/a\u003e\u003c/p\u003e\u003cp\u003eSpecial Guests: Monica Feid and Scott White.\u003c/p\u003e","summary":"An interview with the co-founders of Thunderly, Scott White and Monica Feid","date_published":"2025-03-03T07:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/1e45ac04-516a-4cf5-abd4-0876b04f1e63/d86eb2dc-9617-484d-9328-ced1c8a18db9.mp3","mime_type":"audio/mpeg","size_in_bytes":35767193,"duration_in_seconds":1117}]},{"id":"24076aac-5416-42d7-b9e5-36f4e86ae688","title":"Episode 11: Creativity for Franchises","url":"https://franchisefreaks.fireside.fm/11","content_text":"Why do we see many marketing messages that are generic and don’t make emotional connections?\n\nScott White of BizCom Associates and Dan Wiley of Brand J share ideas on finding the best stories from Franchisees and Franchisors. These stories are the best way to share a brand’s or leader’s passion and change lives!Special Guests: Dan Wiley and Scott White.","content_html":"\u003cp\u003eWhy do we see many marketing messages that are generic and don’t make emotional connections?\u003c/p\u003e\n\n\u003cp\u003eScott White of BizCom Associates and Dan Wiley of Brand J share ideas on finding the best stories from Franchisees and Franchisors. These stories are the best way to share a brand’s or leader’s passion and change lives!\u003c/p\u003e\u003cp\u003eSpecial Guests: Dan Wiley and Scott White.\u003c/p\u003e","summary":"","date_published":"2024-11-19T00:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/1e45ac04-516a-4cf5-abd4-0876b04f1e63/24076aac-5416-42d7-b9e5-36f4e86ae688.mp3","mime_type":"audio/mpeg","size_in_bytes":43090674,"duration_in_seconds":1346}]},{"id":"a7a5b3dd-d707-402c-a0ce-4397faaccc7e","title":"Episode 10: Media Relations and Storytelling for Franchises","url":"https://franchisefreaks.fireside.fm/10","content_text":"BizCom Associate’s Loren Thum and Sylvia Shtraym discuss Media Pitching for growing a Franchise brand. \nThey’re sharing:\n\n• Advice on enhancing brand awareness \u0026amp; credibility, specifically in the franchise space\n• Best practices for pitching CEOs and brand leaders as well telling stories of local small business owners\n• Some examples of some recent compelling and fun stories Special Guests: Loren Thum and Sylvia Shtraym.","content_html":"\u003cp\u003eBizCom Associate’s Loren Thum and Sylvia Shtraym discuss Media Pitching for growing a Franchise brand. \u003cbr\u003e\nThey’re sharing:\u003c/p\u003e\n\n\u003cp\u003e• Advice on enhancing brand awareness \u0026amp; credibility, specifically in the franchise space\u003cbr\u003e\n• Best practices for pitching CEOs and brand leaders as well telling stories of local small business owners\u003cbr\u003e\n• Some examples of some recent compelling and fun stories \u003c/p\u003e\u003cp\u003eSpecial Guests: Loren Thum and Sylvia Shtraym.\u003c/p\u003e","summary":"BizCom Associate’s Loren Thum and Syliva Shtraym discuss Media Pitching for growing a Franchise brand. ","date_published":"2024-09-25T12:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/1e45ac04-516a-4cf5-abd4-0876b04f1e63/a7a5b3dd-d707-402c-a0ce-4397faaccc7e.mp3","mime_type":"audio/mpeg","size_in_bytes":21263173,"duration_in_seconds":664}]},{"id":"01639124-0602-4c1a-8af8-063aaa880d04","title":"Episode 9: Influencer Marketing for Franchises","url":"https://franchisefreaks.fireside.fm/9","content_text":"BizCom Associates’ Lauren Moore and Emily Seabaugh share strategies and tactics for using Influencer Marketing. \n\nWe’ll discuss:\n• How influencers can bring visibility and credibility to a brand\n• Micro versus Macro Influencers\n• What’s next in this space – has it peaked or is there more growth coming?Special Guests: Emily Seabaugh and Lauren Moore.","content_html":"\u003cp\u003eBizCom Associates’ Lauren Moore and Emily Seabaugh share strategies and tactics for using Influencer Marketing. \u003c/p\u003e\n\n\u003cp\u003eWe’ll discuss:\u003cbr\u003e\n• How influencers can bring visibility and credibility to a brand\u003cbr\u003e\n• Micro versus Macro Influencers\u003cbr\u003e\n• What’s next in this space – has it peaked or is there more growth coming?\u003c/p\u003e\u003cp\u003eSpecial Guests: Emily Seabaugh and Lauren Moore.\u003c/p\u003e","summary":"BizCom Associates’ Lauren Moore and Emily Seabaugh share strategies and tactics for using Influencer Marketing","date_published":"2024-08-01T05:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/1e45ac04-516a-4cf5-abd4-0876b04f1e63/01639124-0602-4c1a-8af8-063aaa880d04.mp3","mime_type":"audio/mpeg","size_in_bytes":29394987,"duration_in_seconds":918}]},{"id":"80d967af-0544-4e1b-ab5b-8a6f803637e7","title":"Episode 8: Crisis Communications for Franchises","url":"https://franchisefreaks.fireside.fm/8","content_text":"Monica Feid and August Johnson of BizCom share stories and their expertise on Crisis Communications with host Jack Monson.  We’ll explore: \n\n\nWhy is a franchise brand’s crisis potentially more explosive than other brands’?\nHow does a communications team jump into action when news is about to break? \nWhat should all brands have in place to plan for a potential crisis?\nAnd why “no comment” is a poor response in any situation!\nSpecial Guests: August Johnson and Monica Feid.","content_html":"\u003cp\u003eMonica Feid and August Johnson of BizCom share stories and their expertise on Crisis Communications with host Jack Monson.  We’ll explore: \u003c/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e\u003cp\u003eWhy is a franchise brand’s crisis potentially more explosive than other brands’?\u003c/p\u003e\u003c/li\u003e\n\u003cli\u003e\u003cp\u003eHow does a communications team jump into action when news is about to break? \u003c/p\u003e\u003c/li\u003e\n\u003cli\u003e\u003cp\u003eWhat should all brands have in place to plan for a potential crisis?\u003c/p\u003e\u003c/li\u003e\n\u003cli\u003e\u003cp\u003eAnd why “no comment” is a poor response in any situation!\u003c/p\u003e\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003eSpecial Guests: August Johnson and Monica Feid.\u003c/p\u003e","summary":"Monica Feid and August Johnson of BizCom share stories and their expertise on Crisis Communications with host Jack Monson","date_published":"2024-07-11T05:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/1e45ac04-516a-4cf5-abd4-0876b04f1e63/80d967af-0544-4e1b-ab5b-8a6f803637e7.mp3","mime_type":"audio/mpeg","size_in_bytes":40379791,"duration_in_seconds":1261}]},{"id":"c84d7871-f702-4021-aa8a-912d9077a8e6","title":"Episode 7: Thought Leadership for Franchising","url":"https://franchisefreaks.fireside.fm/7","content_text":"Joining the podcast today from the BizCom X Brand J team: Monica Feid, Lauren Moore, and Andrea de Leon with host Jack Monson.\n\nThey’re sharing best practices and tips from their work with the most prominent franchise executives in Thought Leadership and Personal Branding.\n\nWhat are the types of thought leadership content that are most compelling? Where are the best places and channels to share and engage? \n\nAnd … why do today’s leaders need some extra expert help in crafting their messages and implementing a communications campaign?Special Guests: Lauren Moore and Monica Feid.","content_html":"\u003cp\u003eJoining the podcast today from the BizCom X Brand J team: Monica Feid, Lauren Moore, and Andrea de Leon with host Jack Monson.\u003c/p\u003e\n\n\u003cp\u003eThey’re sharing best practices and tips from their work with the most prominent franchise executives in Thought Leadership and Personal Branding.\u003c/p\u003e\n\n\u003cp\u003eWhat are the types of thought leadership content that are most compelling? Where are the best places and channels to share and engage? \u003c/p\u003e\n\n\u003cp\u003eAnd … why do today’s leaders need some extra expert help in crafting their messages and implementing a communications campaign?\u003c/p\u003e\u003cp\u003eSpecial Guests: Lauren Moore and Monica Feid.\u003c/p\u003e","summary":"Monica Feid, Lauren Moore, and Andrea de Leon share best practices and tips from their work with the most prominent franchise executives in Thought Leadership and Personal Branding.","date_published":"2024-05-02T05:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/1e45ac04-516a-4cf5-abd4-0876b04f1e63/c84d7871-f702-4021-aa8a-912d9077a8e6.mp3","mime_type":"audio/mpeg","size_in_bytes":44184055,"duration_in_seconds":1380}]},{"id":"eeed9623-feff-4f6d-a298-342a5fef7b5e","title":"Episode 6: Websites for Fran Dev","url":"https://franchisefreaks.fireside.fm/6","content_text":"Today: Fran Dev Website Tips and Best Practices with Jason Weaver, Angela Moore, Sophia Giordano-Scott, Andrea de Leon!\n\nOur team of Franchise Freaks from Brand J have an authentic conversation about what’s working – and what’s not – in creating an informative yet friendly \u0026amp; engaging Fran Dev website. \n\nWe’re review functional items like forms, CTAs, FDDs, and more. And … do we really like territory maps anymore? \n\nPlus: How often should the storytelling content like videos and articles be refreshed? How often should the website be completely redone? How has ADA compliance affected fran dev websites recently?Special Guests: Angela Moore, Jason Weaver, and Sophia Giordano-Scott.","content_html":"\u003cp\u003eToday: Fran Dev Website Tips and Best Practices with Jason Weaver, Angela Moore, Sophia Giordano-Scott, Andrea de Leon!\u003c/p\u003e\n\n\u003cp\u003eOur team of \u003cstrong\u003eFranchise Freaks\u003c/strong\u003e from Brand J have an authentic conversation about what’s working – and what’s not – in creating an informative yet friendly \u0026amp; engaging Fran Dev website. \u003c/p\u003e\n\n\u003cp\u003eWe’re review functional items like forms, CTAs, FDDs, and more. And … do we really like territory maps anymore? \u003c/p\u003e\n\n\u003cp\u003ePlus: How often should the storytelling content like videos and articles be refreshed? How often should the website be completely redone? How has ADA compliance affected fran dev websites recently?\u003c/p\u003e\u003cp\u003eSpecial Guests: Angela Moore, Jason Weaver, and Sophia Giordano-Scott.\u003c/p\u003e","summary":"The Franchise Freaks share best practices on creating a great fran dev website","date_published":"2024-04-08T05:00:00.000-04:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/1e45ac04-516a-4cf5-abd4-0876b04f1e63/eeed9623-feff-4f6d-a298-342a5fef7b5e.mp3","mime_type":"audio/mpeg","size_in_bytes":59259008,"duration_in_seconds":1851}]},{"id":"58204941-c888-4c1c-bbfc-14487ff8c2fe","title":"Episode 5: Paid Lead Generation for Fran Dev","url":"https://franchisefreaks.fireside.fm/5","content_text":"Brand J Lead Generation experts Alex Gilleland, Alyssa Alvarez, and Jason Weaver answer a series questions about Social Media advertising for Franchise Development including: \n\n• Is Facebook advertising dead? How is it working for franchise development leads? \n\n• What types and formats are working best to get engagement? And what’s different with Meta this year from last year? \n\n• How can franchisors approach the special category issues on Meta? How can they mix specific targeting with AI’s copy-driven targeting?\n\n• And, are franchise brands gravitating more to LinkedIn for fran dev? Special Guests: Alyssa Alvarez and Jason Weaver.","content_html":"\u003cp\u003eBrand J Lead Generation experts Alex Gilleland, Alyssa Alvarez, and Jason Weaver answer a series questions about Social Media advertising for Franchise Development including: \u003c/p\u003e\n\n\u003cp\u003e• Is Facebook advertising dead? How is it working for franchise development leads? \u003c/p\u003e\n\n\u003cp\u003e• What types and formats are working best to get engagement? And what’s different with Meta this year from last year? \u003c/p\u003e\n\n\u003cp\u003e• How can franchisors approach the special category issues on Meta? How can they mix specific targeting with AI’s copy-driven targeting?\u003c/p\u003e\n\n\u003cp\u003e• And, are franchise brands gravitating more to LinkedIn for fran dev? \u003c/p\u003e\u003cp\u003eSpecial Guests: Alyssa Alvarez and Jason Weaver.\u003c/p\u003e","summary":"Brand J Lead Generation experts answer a series questions about Social Media advertising for Franchise Development.","date_published":"2024-02-29T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/1e45ac04-516a-4cf5-abd4-0876b04f1e63/58204941-c888-4c1c-bbfc-14487ff8c2fe.mp3","mime_type":"audio/mpeg","size_in_bytes":40998370,"duration_in_seconds":1281}]},{"id":"15c73551-5eb6-4015-a2f4-b1f9d49a578b","title":"Episode 4: Video Storytelling for Fran Dev","url":"https://franchisefreaks.fireside.fm/4","content_text":"Dan Wiley, Director of Video at Brand J is today's featured Franchise Freak! \n\nDan is the most highly sought-after filmmaker in the franchise space and has produced hundreds of brands' franchise development films and videos. \n\nToday he's discussing the most popular types of videos for franchise development such as The Brand Story and Day in the Life Videos. Dan also shares his MUST HAVE signature shots that will improve your brand’s videos. Special Guest: Dan Wiley.","content_html":"\u003cp\u003eDan Wiley, Director of Video at Brand J is today\u0026#39;s featured Franchise Freak! \u003c/p\u003e\n\n\u003cp\u003eDan is the most highly sought-after filmmaker in the franchise space and has produced hundreds of brands\u0026#39; franchise development films and videos. \u003c/p\u003e\n\n\u003cp\u003eToday he\u0026#39;s discussing the most popular types of videos for franchise development such as The Brand Story and Day in the Life Videos. Dan also shares his MUST HAVE signature shots that will improve your brand’s videos. \u003c/p\u003e\u003cp\u003eSpecial Guest: Dan Wiley.\u003c/p\u003e","summary":"Dan Wiley shares best practices for using video to tell your franchise brand's story.","date_published":"2024-02-22T05:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/1e45ac04-516a-4cf5-abd4-0876b04f1e63/15c73551-5eb6-4015-a2f4-b1f9d49a578b.mp3","mime_type":"audio/mpeg","size_in_bytes":35196261,"duration_in_seconds":1099}]},{"id":"f3826f1c-601e-4530-bbf0-284e3d87db39","title":"Episode 3: Lead Generation for Fran Dev","url":"https://franchisefreaks.fireside.fm/3","content_text":"Jason Weaver, Senior Account Manager at **Brand J **shares what’s working best right now for generating franchise leads (you might be surprised!).\n\nAre Google Ads and the website still the backbone of lead generation? How are form-fills working versus driving website traffic? Jason also shares tips on a diverse approach with Facebook campaigns, formats, and types of content. \n\nWe also discuss:\n• Different calls to action and tactics for emerging brands versus well-recognized established brands \n• Creating consistent messages between paid lead gen and other content \n• The importance of feedback from the fran dev salespeople \n• Recommended ad spends to get consistent results on Meta and Google Ads \n\nJason also shares his views on budgets for this year and the biggest changes he’s seen in lead gen in the past few years. Special Guest: Jason Weaver.","content_html":"\u003cp\u003e\u003cstrong\u003eJason Weaver\u003c/strong\u003e, Senior Account Manager at **Brand J **shares what’s working best right now for generating franchise leads (you might be surprised!).\u003c/p\u003e\n\n\u003cp\u003eAre Google Ads and the website still the backbone of lead generation? How are form-fills working versus driving website traffic? Jason also shares tips on a diverse approach with Facebook campaigns, formats, and types of content. \u003c/p\u003e\n\n\u003cp\u003eWe also discuss:\u003cbr\u003e\n• Different calls to action and tactics for emerging brands versus well-recognized established brands \u003cbr\u003e\n• Creating consistent messages between paid lead gen and other content \u003cbr\u003e\n• The importance of feedback from the fran dev salespeople \u003cbr\u003e\n• Recommended ad spends to get consistent results on Meta and Google Ads \u003c/p\u003e\n\n\u003cp\u003eJason also shares his views on budgets for this year and the biggest changes he’s seen in lead gen in the past few years. \u003c/p\u003e\u003cp\u003eSpecial Guest: Jason Weaver.\u003c/p\u003e","summary":"Jason Weaver of Brand J shares what’s working best right now for generating franchise leads.","date_published":"2024-01-06T14:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/1e45ac04-516a-4cf5-abd4-0876b04f1e63/f3826f1c-601e-4530-bbf0-284e3d87db39.mp3","mime_type":"audio/mpeg","size_in_bytes":47132340,"duration_in_seconds":1472}]},{"id":"ca79bb5c-fab7-4a47-9400-75e037327877","title":"Episode 2: Content Writing and SEO for Fran Dev","url":"https://franchisefreaks.fireside.fm/2","content_text":"Sophia Giordano-Scott is the Senior Editor at Brand J and is responsible for dozens of franchise brands’ monthly content and online storytelling. \n\nSophia discusses The Art versus The Science of web content specifically for websites that are designed for franchise development and shares tips on writing compelling, attractive, impactful stories for franchisors.\n\nWe’ll share the best ways to prepare before the writing starts including: \n• Researching keywords and competitors \n• Discovering how, and for what, candidates are searching \n• Interviewing the brand team, franchisees, and other stakeholders\n• Finding the purpose and reason for each piece of content \n\nWe also touch on how AI has changed the role and workload for all content creators and the difference between using AI to help your writing process rather than having AI write content for you.  Special Guest: Sophia Giordano-Scott.","content_html":"\u003cp\u003e\u003cstrong\u003eSophia Giordano-Scott\u003c/strong\u003e is the Senior Editor at \u003cstrong\u003eBrand J\u003c/strong\u003e and is responsible for dozens of franchise brands’ monthly content and online storytelling. \u003c/p\u003e\n\n\u003cp\u003eSophia discusses The Art versus The Science of web content specifically for websites that are designed for franchise development and shares tips on writing compelling, attractive, impactful stories for franchisors.\u003c/p\u003e\n\n\u003cp\u003eWe’ll share the best ways to prepare before the writing starts including: \u003cbr\u003e\n• Researching keywords and competitors \u003cbr\u003e\n• Discovering how, and for what, candidates are searching \u003cbr\u003e\n• Interviewing the brand team, franchisees, and other stakeholders\u003cbr\u003e\n• Finding the purpose and reason for each piece of content \u003c/p\u003e\n\n\u003cp\u003eWe also touch on how AI has changed the role and workload for all content creators and the difference between using AI to help your writing process rather than having AI write content for you.  \u003c/p\u003e\u003cp\u003eSpecial Guest: Sophia Giordano-Scott.\u003c/p\u003e","summary":"Sophia Giordano-Scott of Brand J shares advice and tips for creating content of Franchise Development. ","date_published":"2024-01-06T13:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/1e45ac04-516a-4cf5-abd4-0876b04f1e63/ca79bb5c-fab7-4a47-9400-75e037327877.mp3","mime_type":"audio/mpeg","size_in_bytes":30298615,"duration_in_seconds":946}]},{"id":"c4cf060a-acc7-427a-a03e-5871304330ba","title":"Episode 1: Personal Branding for Fran Dev","url":"https://franchisefreaks.fireside.fm/1","content_text":"What makes a great personal brand for a franchise industry executive? \n\nHow can brand leaders share the right stories and be found by new potential franchisees? \n\nAndrea de Leon joins Jack Monson to share tips on growing your own personal brand using short-form videos. Andrea is Brand J's project manager and is overseeing the personal branding and videos on social media for more than one dozen CEOs, CMOs, and Franchise Developement executives.\n\nIn less than one year, Andrea's videos have become the hottest vehicle in the industry to tell stories so potential business owners will get to know, like, and trust the people and the brand.","content_html":"\u003cp\u003eWhat makes a great personal brand for a franchise industry executive? \u003c/p\u003e\n\n\u003cp\u003eHow can brand leaders share the right stories and be found by new potential franchisees? \u003c/p\u003e\n\n\u003cp\u003eAndrea de Leon joins Jack Monson to share tips on growing your own personal brand using short-form videos. Andrea is Brand J\u0026#39;s project manager and is overseeing the personal branding and videos on social media for more than one dozen CEOs, CMOs, and Franchise Developement executives.\u003c/p\u003e\n\n\u003cp\u003eIn less than one year, Andrea\u0026#39;s videos have become the hottest vehicle in the industry to tell stories so potential business owners will get to know, like, and trust the people and the brand.\u003c/p\u003e","summary":"Jack and Andrea ","date_published":"2024-01-03T22:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/1e45ac04-516a-4cf5-abd4-0876b04f1e63/c4cf060a-acc7-427a-a03e-5871304330ba.mp3","mime_type":"audio/mpeg","size_in_bytes":56976115,"duration_in_seconds":1780}]}]}