Amplified Integrated Marketing with Craig Sherwood

This is the latest in our series of conversations recorded at The IFA 2026 Convention in Las Vegas with host Jack Monson and the top franchise thought leaders discussing how an Amplified Integrated Marketing plan is accelerating their franchise system's growth.

Craig Sherwood, SVP of Development at The Joint Chiropractic, joins Thunderly's Monica Feid to share his system's growth plans in a landscape that includes:

• A health and wellness category that will grow over 2% this year according the IFA

• Lots of white space for clinics in the northeast and other areas

• An Innovative new mobile app to help both consumers and franchisees

For more information on The Joint's opportunties, please visit https://thejointfranchise.com