Paid Lead Generation for Fran Dev

Brand J Lead Generation experts Alex Gilleland, Alyssa Alvarez, and Jason Weaver answer a series questions about Social Media advertising for Franchise Development including:

• Is Facebook advertising dead? How is it working for franchise development leads?

• What types and formats are working best to get engagement? And what’s different with Meta this year from last year?

• How can franchisors approach the special category issues on Meta? How can they mix specific targeting with AI’s copy-driven targeting?

• And, are franchise brands gravitating more to LinkedIn for fran dev?