Lead Generation for Fran Dev

Jason Weaver, Senior Account Manager at **Brand J **shares what’s working best right now for generating franchise leads (you might be surprised!).

Are Google Ads and the website still the backbone of lead generation? How are form-fills working versus driving website traffic? Jason also shares tips on a diverse approach with Facebook campaigns, formats, and types of content.

We also discuss:
• Different calls to action and tactics for emerging brands versus well-recognized established brands
• Creating consistent messages between paid lead gen and other content
• The importance of feedback from the fran dev salespeople
• Recommended ad spends to get consistent results on Meta and Google Ads

Jason also shares his views on budgets for this year and the biggest changes he’s seen in lead gen in the past few years.